6. Communication and message framing

Gauging Aging: Mapping the Gaps Between Expert and Public Understanding of Aging in America
Source: Frameworks Institute
This report lays the groundwork for a larger effort to develop a new, evidence-based narrative around the process of aging in our country and the needs and contributions of older adults.

Talking About Age-Friendly Communities: A toolkit from Community AGEnda (2014)
Source: Grantmakers in Aging (GIA)
This toolkit includes sample messages to help communities create more effective messages or talking points, shape brochures or other printed materials, and frame public communications campaigns.

Browse more resources:

  1. Learn about age-friendly communities
  2. Joining an age-friendly community network
  3. Tool kits and guides for getting started
  4. Planning and baseline assessments
  5. Implementation and action plans
  6. Communication and message framing
  7. Other age-friendly community models