6. Communication and message framing

Gaining Momentum: A FrameWorks Communications Toolkit
Source: Frameworks Institute
Based on research, surveys, and analysis of media and advocacy language, the FrameWorks Institute developed a communications toolkit commissioned by a group of leading national aging organizations and funders.

TED Talk – Ashton Applewhite, “Let’s End Ageism”
Source: TED
Author and speaker Ashton Applewhite urges us to dismantle the dread and mobilize against the last socially acceptable prejudice. “Aging is not a problem to be fixed or a disease to be cured,” she says. “It is a natural, powerful, lifelong process that unites us all.”