Join the Upcoming ASA Webinar on “Re-framing Aging” Messaging Strategies

Jul 26, 2018

The FrameWorks Institute conducted a national multiyear project with leading aging organizations to identify the way members of the public think and talk about aging.

Join the American Society on Aging (ASA) on Thursday, August 16th as they continue the exploration of the Reframing Aging Project and take a deeper review of the evidence-based strategies developed from this research for communicating more effectively about aging-related issues. Learn how to frame your messages and what cues to avoid to help people think more like experts do about ageism, demographic change, elder abuse and other policy issues.

This web seminar is a follow-up to Reframing Aging: Research-Based Messaging Strategies for Aging Advocates and Communicators held on April 26, 2018. To view the recording, click here.

Participants in this web seminar will be able to:

  • Describe framing, what it means to frame/reframe, and framing traps to avoid;
  • Identify communication cues that may activate unproductive and productive thinking;
  • Describe evidence-based communication strategies to tell a more effective story about your work on aging issues; and
  • Identify additional resources and tools to take the next steps to change communication within your organization.

To sign up for this webinar, see the ASA website here.