Category Archives: Marketing and Communications

Vaccines Are Not Just for Kids

adult immunization week

By Allison Hackbarth, JSI Research & Training Institute, Inc. – Project Manager, Massachusetts Adult Immunization Coalition

Did you know that August is National Immunization Awareness Month? Now is the perfect time to get the word out about the importance of vaccinations for adults. National Immunization Awareness Month, held each August, provides an opportunity to highlight the value of immunization across the lifespan. Continue reading

Getting Your Message Out to Get Results

marketing workshop

By Brianne Miers, Senior Manager, Marketing and Communications, Root Cause

Most non-profit organizations are constantly struggling with how to balance the need to get the word out on the good work they do with the realities of their limited staff time and funding. Recognizing this was the case for many of its grantees, the Tufts Health Plan Foundation invited me and several other experts to deliver a workshop one morning last week. Our goal was to provide the nearly 50 attendees from Massachusetts and Rhode Island nonprofits with some concrete advice on how to tackle a variety of communications challenges. Continue reading