City of Boston Announces Age Strong Public Awareness Campaign

The City of Boston is pleased to announce that they are launching the Age Strong public awareness campaign to dispel stereotypes about older adults and promote more positive messaging around aging.

The city and the Age Strong Commission had many partners that played an important role in helping to tell a new story about aging in Boston. As part of the campaign, the city is excited to be lifting up older adults’ stories to a wider audience so we can change the way Bostonians think about aging. The campaign has already been featured in this article in The Boston Globe.

What can you expect from the campaign?
We are launching a print and digital public awareness campaign aimed at breaking down aging stereotypes.

You can expect to see:

  • Posters on bus shelters, displayed in City buildings and out in the community.
  • An #AgeStrong commercial on Comcast and social media platforms.
  • A social media campaign, asking people to share how they #AgeStrong.

How can you get involved?
We need your help to spread the word, interact with the Age Strong campaign, and have conversations in your community!

You can help by:

  • Telling people about the campaign and encouraging them to share their stories.
  • Sharing your #AgeStrong story on social media.
  • Partnering with us in this work.

How do you #AgeStrong? Let us know!

  • Retweet/Share @AgeStrongBOS on Twitter and Facebook
  • Use the #AgeStrong Hashtag

Visit our webpage at boston.gov/age-strong-campaign

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